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com.toolsthatrank/serp-metrics

by toolsthatrank.com · remote · no sign-in to list tools · v1.0.0 · published by com.toolsthatrank

Impression-weighted SERP position, click projection on your own CTR curve, share of voice

Changes · 3
CompareRegistry entry

3 tools: 3 change things.

Scanned Oct 21, 2026

No check matched anything in the tool definitions. No finding is not a safety guarantee. How the checks work.

claude mcp add --transport http serp-metrics https://toolsthatrank-mcp.lipmichal.workers.dev

Tools

Open a tool for its reasons and full description. Descriptions are the publisher's own words, shown as they are.

3 tools

Changes things 3Claude Code: ask
  • impression_weighted_positionCompute the impression-weighted average SERP position for a set of query rows, alongside the plain arithmetic mean and the gap between them.No findings

    Why it is in this group

    • Nothing in its name or description says what it does, so it is counted as a write.
    Description, as the server wrote it
    Compute the impression-weighted average SERP position for a set of query rows, alongside the plain arithmetic mean and the gap between them. The arithmetic mean lets a 3-impression query count as much as a 30,000-impression one; the weighted figure describes where a typical impression actually happened. A positive weighting_shift means your high-volume queries rank worse than the unweighted average suggests.
  • project_clicks_from_ctr_curveProject how many clicks a set of query rows would earn at a target position instead of their current position, using a CTR curve THAT YOU SUPPLY.No findings

    Why it is in this group

    • The name "project_clicks_from_ctr_curve" says "click": a word for a change.
    Description, as the server wrote it
    Project how many clicks a set of query rows would earn at a target position instead of their current position, using a CTR curve THAT YOU SUPPLY. This server deliberately ships no built-in CTR table: every published average-CTR-by-position table is a third-party estimate over someone else's traffic, so applying one silently would disguise a guess as a measurement. Pass your own measured curve (Search Console clicks/impressions by position is the honest source). Positions between curve points are linearly interpolated; positions beyond the curve clamp to the last point rather than extrapolate, and are counted in clamped_row_count. If any row carries observed clicks, the output also reports how far the supplied curve is from your reality.
  • share_of_voiceCompute share of voice across competing entities over a keyword set.No findings

    Why it is in this group

    • Nothing in its name or description says what it does, so it is counted as a write.
    Description, as the server wrote it
    Compute share of voice across competing entities over a keyword set. Reports impression share always, and, if you supply a CTR curve, a weighted visibility share that accounts for the fact that an impression at position 1 is not worth an impression at position 9. Impression share is share of the supplied set only and says nothing about keywords you did not supply.

This is not a safety rating, and no finding is not a safety guarantee. The groups and findings come from fixed checks of the tool definitions the server returned on the date shown, not from its code or what it does when called. How the checks work.

Install

Pinned to version 1.0.0. Values in angle brackets are yours to fill in.

claude mcp add --transport http serp-metrics https://toolsthatrank-mcp.lipmichal.workers.dev

Run in a terminal.

Claude Code permissions

Allow the reads, ask before a change, deny the deletes. Paste into .claude/settings.json.

.claude/settings.json
{
  "permissions": {
    "allow": [],
    "ask": [
      "mcp__serp-metrics__impression_weighted_position",
      "mcp__serp-metrics__project_clicks_from_ctr_curve",
      "mcp__serp-metrics__share_of_voice"
    ],
    "deny": []
  }
}

Tools that only read are allowed, tools that change things ask first, tools that delete or cancel are denied. It assumes the server is installed as serp-metrics. Review it before you use it.